If life was a product

Life is the framework for everything that we experience as our reality.

Life is incomparable and indispensable.

We can’t press pause. We have to consume our life in one flow.

And unconsciously, we want to hold on to what we can’t keep.

We long for the blankness, because we may interpret our own aspirations into the blank.

The things that we can’t possess, we often desire.

Extremely unique things are limited to a single unit only…

… And there will never be a copy of a first experience.

The times, in which we conceive, that we’ve exhausted a single unit, are the moments in which we regret that it’s already over.

These moments declare a unique experience.

Time is life and time is limited.

When we attach product attributes to the flow of time, we encourage a one-of-a-kind intended past experience to take place.

We create a memory.

Learning from the wind

Thinking in terms of principles, the wind would be a powerful marketer.

The movements (actions) of the wind are:

- Invisible
- Random-like
- Non-linear

The timeframes of persistent, simultaneous and streaming motion, heading in multiple directions, make overtaking or imitating the wind a hard task.

The directions of the wind are based on series of gaps. By this, I mean the winds foresight of the coming gaps behind the initial gap.

The wind streams into empty spaces that lack a physical definition (market gaps).

We live through the visible effects that the wind leaves behind, but we can’t tune into the mindset of the wind.

The actions of the wind are often secluded, broadcasting the illusion of non-existence.

And sometimes, when the wind seems to have vanished, we’re inside the eye of a hurricane.

The format cried wolf!

Advertising formats are bodies.

And in some respects, our ads are even similar to us.

Formats are like employees, working for different brands.

The image used on the surface, just changes the body language and the clothing of the format.

It can’t change our experience with the format, nor the behaviour that the format confronted us with in our past.

When a format gets on our nerves, in our way, disturbs or lies to us – the whole character of the format changes in our perception.

The impact of bad behaviour, affects the brand using the format, plus the format in itself.

To draw comparisons, and for future orientation, our mind unconsciously tags the format with negative keywords.

What we see is the surface.

We base our evaluation of the inner attributes on the tags related to the outer attributes.

When the outer attributes are connected to negative tags in our minds, they rub off onto what the format wants to tell us.

The ideal advertising format has to be trustworthy.

Before we start to listen, we’re critical about the validity.

We’re sure not to trust too much, so why should we act?

Do you read and reply to spam?

Motivational catalysts

Motivation is willingness to act.

And without a necessity – there is no action.

So to generate action – we have to generate the necessity first.

Our will to act, is dependent on our mental focus.

And our mental focus is a part of our perception.

The perception of everything we perceive is steered by our interests.

And we’re mostly interested in the things we want.

Our will to act, is linked to the pushing and pulling forces that lead to action.

Examples for pushing forces:

- Don’t wants
- Fears
- Possible losses
- Risks
- Diseconomies

Examples for pulling forces:

- wants
- needs
- dreams
- aspirations

Before we act, we’re right in between these two forces.

If we don’t act, we risk falling onto the terrain of the forces behind us.

And when we ignore what’s in front, we suddenly lack the motives.

Motivation takes it’s beginning in our thoughts.

And certain thoughts attract more thoughts of the same genre.

Control of thoughts leads to Control of self.

And control of self leads to control of the outer circumstances.

An attribute of the premium product

Packaging is a product attribute of many, blending into the whole composition of needed value.

When brought to perfection, the clothing of the product becomes a powerful asset, taking attraction, perceived potential and value to the possible climax.

Professionals see packaging as part of the product – not something extra.

Today, product alternatives and options are at an all time peak.

Envision premium waters – the packaging played a key role in taking certain waters from replaceable to premium.

It was the packaging that made the outer surfaces of unused products, more desirable to specific customers than the replaceable content in some cases.

The more movements you put into the production process of the core product – the more it’ll cost your clients.

But running a bulk product – composed of one component – like water – leaves enough spare movements in the manufacturing process for the creation of a desirable skin.

We can also perceive this focus, as being equal to launching point-of-sale ads – with takeaway functions, and the purpose, to display and demonstrate bought content being used by identifiable people (proving the product to be useful).

Changing the rules

Following rules, means adapting the methods of others.

In business – this equals becoming a follower – leaving further actions faceless or equal.

By applying methods, generated by our own principles – we translate our undone vision into reality with undone and customized new methods.

This means controlling the actions, leading to events that need to happen in the future to assure success.

A better future can never be a traceable copy of the past.

To control, leaders follow their own rules and perspectives – not the possible viewpoints of others.

Leaders change the standardized framework to the game that they feature.

They switch characters and change tempos to confuse and force alignment.

Leaders see the rules that they’ve been supplied with, as flexible borders, canalising them to desired destinations.

Eventually, this leads to a complete rearrangement of the present game – leaving large fragments of the setup, affected by the actions of autonomic leaders.

Usage handwriting

Periodically, we see new options for web usage emerging.

And every new service, is a new chance to underline uniqueness and originality through the way we use the things that come out.

Developing a personal usage handwriting means individualizing and reinventing the way you believe a certain service should be used.

Continuously, everything new is unknown, and demands for definitions, but by adopting these definitions as final definitions, we follow the mass unconsciously in terms of perspectives and thoughts…

…these thoughts and perspectives, lead us into similar actions, and similar actions lead us into sameness – meaning irrelevant invisibility until our thoughts alter and become unique again.

It depends on what we see in the new functional casings.

Buying partners

When we sell, we’re usually on the other side.

Our clients perceive us this way.

Like two teams playing against each other – client vs. seller.

To sell – we need shares of thought…

… and trust, is the foundation for acquiring shares of thought.

Psychologically, we need to become buying partners with our clients.

To sell, we need to think and act like partners.

Positive statements and arguments, make us opposite players again.

Selling equals playing for the same team.

We show our clients the shadows of our products, as well as the bright parts.

Completely unaltered.

If it’s not the right product for that certain client, than we’re direct about it.

Always: the right product, to the right client.

Invisible transactions

Our doubts and objections are often based on unanswered questions in our minds…

…and unanswered questions are good reasons for not buying.

As possible clients, we don’t have the will and time to ask 100 questions.

We want to ask ourselves – and get fast answers from outward without any vocal effort.

Smart marketers supply us with all the answers we individually need, without overloading us with information we don’t need.

Examples:

Scenario 1: I see a store, it’s dark and I can’t tell what’s inside. What does it sell? I’m not going in – I don’t have time.

Scenario 2: I’m on the phone in a bakery. What does this croissant cost? There’s no price tag –- it’s not that important.

Scenario 3: I see an ad saying: “3.99*…” – There’s small lettering at the bottom. The offer seems cloudy… I’ll ignore this.

As marketers – we know what people want to know before they want to buy. We know every possible mental-objection and every important answer.

Time is potential money, and when we react before others act, we save a pace.

We respect the potential money of others because we adapt to a situation without letting the situation happen physically.

We lengthen the life of our customers by doing this – We save lifetime.

About patient undivided individual attention

Your will to listen, is the subtle testimony that you leave in the subconscious layers of her mind.

You don’t have to say much – you just have to ask questions that she’d love to answer.

You’re not a listening rock – you’re a listening lake: your whole body is responding, by syncing your nonverbal reactions, to the statements of your counterpart.

You’re saying everything, without saying things vocally.

She can feel that you love to listen – that’s why you’d always get your point across when your time has come.

You’d never give unwanted advice/indirect criticism or direct criticism.

Instead: would you leave ideas in the mind of your counterpart by phrasing them as indirect questions?

Incomparable – you don’t seem interested in yourself, your ideas and your interests.

Are you interested in people?